Names: Mafela, Joe "Sdumo"
Born: 1942, Sibasa, Limpopo Province
In Summary: Television personality, actor, writer, director, producer, musician and businessman.
Joe Mafela, actor, songwriter and film producer was born in 1942 in Sibasa, Limpopo Province. His father worked as a shop assistant in a Chinese shop in Sophiatown. When Joe was three years old he left Johannesburg along with his mother, who was expecting her second child. They returned to Limpopo where his brother was also born. Mafela’s family moved to Kliptown, south of Johannesburg in 1947. The family remained in Kliptown for five years.
In 1952 they moved to White City Jabavu, a township that was conceived as temporary shelters for many families removed from one of the squatter settlement that sprang up in Soweto in the 1940s.
Mafela’s family remained in White City for another five years before moving to Tshiawelo Township. This move was consistent with the expectations of local authorities at the time. Tshiawelo was set aside for Africans considered to have originally come from the Limpopo Province. These included the Venda (Mafela is a Venda), the Tsonga and to a lesser extent, the Balobedu. Mafela’s family was resident in Tshiawelo until 1990.
He has had an illustrious career in film, television and stage. Mafela made his acting debut in 1964, when he appeared in the feature movie “Real News” directed by Peter Hunt. In this film he played the character of an Editor. He was only 22 years old when he started doing films. This was the beginning of a career that would span forty years, making him one of the most celebrated personalities in the Entertainment Industry. “Real News” was followed ten years later by “Shout at the Devil”, directed by Peter Hunt, best known for having directed the James Bond movie, “From Russia with Love”.
In 1974 Mafela co-starred in South Africa’s first black feature film, “Udeliwe” with Cynthia Shange. In the film he played the role of Peter Pleasure, a Malawian. His performance in the movie helped endear him to Soweto’s movie goers, with many a young men mimicking his lines. In fact, it was the role of Peter Pleasure as portrayed by Mafela that made a lasting impression in many who saw “Udeliwe” than the movie itself.
“Shout at the devil” was shot at Brodestroom, west of Pretoria, near Haartebeespoort Dam. The movie was during the 1976 Soweto riots. Asked about the impact of the 1976 riots on his acting career and how they influenced it in the 1980s Mafela replied: none.
During the 1980s his television career took off. Joe Mafela starred in a Zulu Language sitcom “Sgudi ‘Snaysi” which translates to “it is good… it is nice” in English, in which he portrayed the character of “Sdumo.” This sitcom became a major hit in black television as it ran to 78 episodes on SABC. Mafela had established a great working relationship with the SABC and that’s where he started doing advertising through the BBDO as a creative Director. He did a lot of work producing, voice-overs, radio materials and advertising.
Asked about what the P.W Botha regime’s impact on the entertainment industry, Mafela’s response was a terse: “I did not take note of that”. At that stageTelevision was starting to boom. Mafela had developed a great working relationship with Roberta Durrant-Creative Director of Penguin Films. The relationship has matured to the extent that, he now co-owns Penguin Films and is also its creative Director and Producer.
In 1996 Joe Mafela released his first music album with the record company, Gallo Records based in Johannesburg. The album, named Shebeleza,-became a huge success. The title track, Shebeleza, was used as a theme song during the Africa Cup of Nations in 1996. He has since released three more albums in his musical career. His lyrics are a combination of South Africa’s official languages and local lingua franca. In the New millennium he was considered a pioneer and veteran in the Entertainment Industry. In 2005 Joe Mafela received a lifetime management theatre achievement award. This was followed by numerous awards that include the Duku duku award sponsored by a local Magazine Television show. Mafela also scooped the best actor in comedy award at the South African Film and Television Awards (SAFTA).
Joe Mafela has been in the entertainment industry for more than forty years and still has more to give, he says. He still remains as humble as he was when he started in the industry.
- Telephone interview with Joe Mafela by Kagiso Rafadi, 16 Feb 2011, South African History Online.